Redesigning onboarding to lift activation by 32%

The problem

What was broken, who it affected, and how you knew. Lead with data or a user quote if you have one.

My role

What you owned, who you worked with, and the decisions that were yours.

Process

Show how you thought, not just what you made. Research, explorations, dead ends, and the moment it clicked.

• Research: interviews, analytics, audits
• Exploration: sketches, wireframes, concepts
• Testing: what you learned and changed

The solution

The final design and the key decisions behind it. Let the visuals do most of the talking.

Outcome

Metrics, launch results, team impact. If it's under NDA, describe the impact qualitatively.

What I learned

A short reflection. Hiring managers love seeing self-awareness here.